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This is why fresh local food is better for you

The most delicious way to take your vitamins

By the Veggie Fairy Team:

What’s the most delicious way to take your vitamins? Eating fresh local food direct from local farmers! It’s not just more delicious — it’s also better for you than trying to get your vitamins from supplements or even grocery store produce. Here’s why.

Fresh local produce is whole food

According to the Mayo Clinic, whole foods like the farm-fresh produce you get from Seasonal Roots give you three things that dietary supplements can’t:

1. More nutrition. Whole foods are complex. That means they have a variety of the micronutrients your body needs — not just one. Take leafy greens, for example, like the lettuce pictured here, grown by Gerardo Flores and his son Omar on Virginia’s Northern Neck. It’s got vitamin A, vitamin C, vitamin K, vitamin B-6, plus thiamine, riboflavins, beta carotene, folates, zeaxanthin, iron, calcium, magnesium, and potassium. Whew! Scientists think all these compounds probably work together to help your body process those nutrients and get the most out of them. A lot of the vitamin content in a pill is wasted without the supportive team of natural compounds your body needs to absorb it.

2. Essential fiber. Whole foods, which include whole grains, fruits, vegetables, and legumes, give you dietary fiber. Fiber does more than keep you regular. Most high-fiber foods are also packed with other essential nutrients. Studies show that when your healthy eating includes fiber, it helps prevent diseases like type 2 diabetes and heart disease.

3. Nature’s body armor. Fruits and vegetables contain naturally occurring substances called phytochemicals. These little guys may help protect you against cancer, heart disease, diabetes, and high blood pressure. Many of them also protect you with antioxidants, which slow down oxidation — a natural process that leads to cell and tissue damage. That kind of damage is associated with aging and cancer.

But oxidation isn’t just your enemy. Vitamins have enemies, too. Which brings us to grocery stores.

Local + fresh = more vitamins

A fresh-picked peach is a sweet, delicious way to get 11% of the recommended daily allowance of vitamins C and A, and 5% of the RDA for vitamin E… that is, IF you eat it while it’s still fresh.

Vitamins are more vulnerable to oxidation than almost any other nutrient. Air, light, and heat are part of the oxidation process. As soon as a fruit or vegetable is picked, those three things start doing their best to kill the vitamins in the produce. It’s a race against time.

So the fresher your produce is, the more vitamins it still has. That’s why the produce you get direct from local farmers is better for you than produce from the grocery store. Store-bought produce travels at least a week to get there, on average… and often longer. By then those fragile vitamins are fading away, along with the flavor.

The local produce at Seasonal Roots’ online farmers market comes to you straight from the fields of our family farmers. No middlemen, no storage, no long distance travel. So when you take your first bite, it’s still fresh and vitamin-rich – not to mention full of delicious flavor, too.

WHEN it’s picked makes a difference

Our farmers wait until their produce is fully ripe before they pick it. This allows the sun and rain to maximize the flavor and vitamins inside every fruit and vegetable.

That stuff in the grocery store from California, Mexico, or beyond — conventional and organic alike — it was all picked early ahead of its long journey. By the time it gets to you, it may look ripe. But it’s an empty shell compared to the amount of flavor and vitamins in field-ripened produce.

Fresh local food is Grandma’s healthy eating

Modern varieties of produce have been developed to meet the storage and rough handling needs of industrial agriculture — at a price. Modern produce looks good but it’s short on nutrients.

Since our farmers’ produce doesn’t have to endure long, rough trips, they can grow old-fashioned heirloom varieties that have still got all the flavor and nutrition of yesteryear. The old-school broccoli your grandmother ate was much better for her than the broccoli you’ll find in grocery stores today. With fresh local food, you can go back in time and eat that healthful broccoli too.

Sustainability gives you a vitamin boost, too!

All our local family farmers are committed to using sustainable farming practices. Not only does that lower our carbon footprint. It also adds to the benefits of healthy eating that you get from fresh local food. That’s because sustainability includes:

  • Low- or no-spray. Our farmers work with nature instead of against it to manage pests.
  • Healthy soil. Our farmers use crop rotation, cover crops, reduced tillage, careful water management, and more to enrich the soil naturally instead of relying on chemicals. You can see some of those methods demonstrated in Gerardo’s lettuce crop, pictured above.

    Bottom line: Healthy eating starts with fresh local food!


    Since 2011, Seasonal Roots’ online farmers market has connected Virginia families with local family farmers who use sustainable, humane practices. Our veggie fairies – mostly moms who believe in living better through scrumptious, healthy eating, being kind to animals, protecting the environment, and spreading joy – home-deliver freshly harvested produce, pastured eggs, grassfed dairy and meat, plus artisan fare. We empower our members to eat better and live better with more nutritious, flavorful food that’s good for us and good for the planet. More info at