5 reasons why markets are worth celebrating every week!
– By the Veggie Fairy Team
National Farmers Market Week is all about the markets that serve as a bridge between farmers and families. Whether they’re in-person farmers markets or online farmers markets like Seasonal Roots, local farmers markets…
#1 Increase access to nutritious food
Online markets use today’s technology to restore an old school connection to our food. 91% of market shoppers use mobile applications, the most convenient way to build bridges between families and farmers, and save time, too. Seasonal Roots home-delivers affordable local food within about 48 hours from Dirt to Doorstep(R), compared to a week or more at grocery stores. And the more fresh it is, the more nutritious it is!
#2 Support healthy communities
Proximity to farmers markets is associated with lower body mass index. Shopping at a farmers market produces healthier eating habits. Shoppers know it from experience. Leslie M posted about it on Facebook, writing, “I absolutely love receiving my fresh, local produce deliveries each week from Seasonal Roots. The selection and options and the amount of produce you get is just fantastic. We eat so much healthier with these fruits, veggies, eggs, etc., arriving at our door each week.”
#3 Promote sustainability
Locally or regionally sourced produce typically travels 27 times less far than grocery store produce. All Seasonal Roots farmers rely on sustainable farming practices like integrated pest management, low- or no-spray, cover crops, crop and livestock rotation, reduced tillage, on-site composting, and reduced water consumption. Nationally, 81% of farmers market vendors do the same.
#4 Stimulate local economies
Growers selling locally create 13 full time jobs per $1 million in revenue earned. Those not selling locally create only 3. Locally owned retailers, such as farmers markets, return more than 3 times as much of their sales to the local economy compared to chain competitors. Seasonal Roots provides work for more than 100 people and supports dozens of local farmers and food artisans.
#5 Preserve farmland and rural livelihoods
The US loses an acre of farmland to development every minute of the day. The market is the sole source of income for 25% of farmers market vendors. Farmers markets provide one of the only low-barrier entry points for new farmers, allowing them to start small as they learn and test the market.
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ABOUT SEASONAL ROOTS
Since 2011, Seasonal Roots’ online farmers market has connected Virginia families with local family farmers who use sustainable, humane practices. Our veggie fairies – mostly moms who believe in living better through scrumptious, healthy eating, being kind to animals, protecting the environment, and spreading joy – home-deliver freshly harvested produce, pastured eggs, grassfed dairy and meat, plus artisan fare. We empower our members to eat better and live better with more nutritious, flavorful food that’s good for us and good for the planet. More info at seasonalroots.com.