This one thing helps local families find local food
Plus it helps working moms and dads serve up healthy eats
– By Kristin H, Director of Veggie Communications, and Suzanne A, neighborhood Market Manager:
That “thing” is our veggie fairies! Seasonal Roots veggie fairies, a.k.a. neighborhood Market Managers, are the irreplaceable links that bring farmers and families together. If it weren’t for our veggie fairies there would be no Seasonal Roots. Not only do they deliver fresh local food to your doorstep, they also handle one-on-one customer care and spread the word about local food. They’re committed to supporting local farmers and local families.
Seasonal Roots veggie fairies come from all walks of life. Many are work-at-home parents. Others are like Suzanne in the Richmond area, whose kids are now adults.
Suzanne’s story
For Suzanne, supporting family farmers through Seasonal Roots is personal.
When Suzanne was a kid, her dad ran a farm with help from her and her brother and sister. He raised cattle, dairy cows, chickens, pigs, and hunting dogs. She can still remember the breeds: Black Angus cattle; Guernsey, Holstein, and Jersey cows; Rhode Island Red and Leghorn chickens; the dogs were Pointers. “The pigs, I’m not sure,” she says, “They had coarse white hair, pink skin showing through, and muddy most of the time! Also HUGE.”
(Sort of like the guy in the photo with this post. It was taken at Harmony Hill Farm in Scottsville, Va. That’s where the Ingersoll family raises crops and livestock using humane, sustainable methods that are good for us and the planet. And then they bring all that goodness to Seasonal Roots online farmers market.)
On the farm where Suzanne grew up, the fields were planted with corn for human and animal consumption, plus produce of all kinds. Out in the pastures, field grasses were harvested for hay. A farm like that is a fulltime job, yet Suzanne’s dad had to work another fulltime job at the same time to make ends meet.
Many small family farmers are forced to work exhausting double duty like that. It’s because our modern food system favors big agricultural corporations thanks to Big Ag’s money and influence. Yet local farmers are the ones who provide us with the freshest, healthiest food. When they succeed, it’s good for everybody who gets to eat what they produce. Seasonal Roots is all about helping local farmers succeed.
Suzanne can appreciate the good parts of farm life in hindsight. Looking back, she recalls, “I grew up on a farm and couldn’t wait to leave, honestly. You either have it in your blood or you don’t. It is hard work, and if your farm includes livestock, as ours did, you can’t go on vacation. As a youngster, I didn’t appreciate the clean air, the wide ranging area to run around, and the wonderful food. Like a lot of kids, I wanted burgers and fries.”
She wanted fast food. Sigh.
Local food + home delivery = help for working moms & dads
While Suzanne may have wished for fast food as a kid, she sees it differently as an adult. “I am grateful now that I was raised in a healthy way and that I am not a picky eater,” she says. “I love fresh fruits and veggies… and I love the convenience of home delivery!
“I so would’ve loved Seasonal Roots when I was working fulltime and my sons were younger. It would’ve saved me time and, therefore, money! Working fulltime and raising kids is exhausting. But I made sure my kids always tried a bite of whatever I was serving. And now, ages 21 and 27, they eat everything. So many of my former co-workers’ kids only wanted chicken nuggets and fries, so I’m glad my husband and I made the effort. I feel certain our sons will do the same when they are blessed with little ones!”
When it comes to fresh food versus fast food, having healthy eats on hand for kids to try is half the battle. When children are given a chance to try fresh fruits and vegetables, they often discover they like them. We hear that over and over from Seasonal Roots members.
But when you’re busy juggling lots of responsibilities, you don’t have time to chase around after the freshest, healthiest food — the kind that tastes the best and is the most likely to win kids over. In fact, the way our American food system is set up, the fastest, easiest, most convenient food is often the least fresh and the most unhealthy.
That’s when you need a fairy godmother (or a flock of veggie fairies) to do it for you — someone you trust who can track down local farmers using the best practices and then deliver it, freshly harvested, to your door. So if you’re a Seasonal Roots member, do your working-parent friends a favor and tell them about the veggie fairies!
ABOUT SEASONAL ROOTS
Since 2011, Seasonal Roots’ online farmers market has connected Virginia families with local family farmers who use sustainable, humane practices. Our veggie fairies – mostly moms who believe in living better through scrumptious, healthy eating, being kind to animals, protecting the environment, and spreading joy – home-deliver freshly harvested produce, eggs, grass-fed dairy and meat, plus artisan fare. We empower our members to eat better and live better with more nutritious, flavorful food that’s good for us and good for the planet. More info at seasonalroots.com.
