Real fresh vs fake fresh
EAT BETTER LIVE BETTER NEWSLETTER / April 25,2018
Tips, hacks, recipes, stories, and the weekly special all help you eat better live better with fresh local food!
REAL FRESH vs FAKE FRESH
3 Things that make local food truly fresh + more nutritious, flavorful
The external appearance of modern produce tells you very little about what’s inside.
Big Corporate Agriculture grows its produce all over the world, usually wherever they can get the job done the cheapest. So the produce has to be able to survive at least a week, and sometimes months, of travel and storage before it gets to a grocery store.
The result: Big Ag has focused on developing produce varieties that have a long shelf life and are tough enough to withstand lots of the rough handling. Nutrition and flavor are not Big Ag’s priority, even when the label says...
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